Start with Social Media Interactions. Coordinate the campaign 5. Bright Ideas / Blog on November 6, 2018. Learning how… Read More. For exam… Take your local SEO knowledge to the next level and put theory into practice. Invite micro-influencers to take photos for your Instagram pages and write content for your blog. However, it can be a little difficult to collect all relevant hashtags manually. Which micro-influencers should you go after? Most online influencers want engagement leading to some kind of conversion, such as a reader buying a product from them. Don’t comment just for the sake of it, though, because it will look spammy. Finding micro-influencers relevant to your niche can be very difficult. This ensures that you get the most accurate results without taking too much time. Ultimately, the micro-influencers you choose will become instantly integrated into the fabric of your company. The video has received more than 22K views. You can search either by audience or influencer with the option to … Use an influencer marketing platform or hire an agency. Take control of online visibility – for brands and agencies managing 100+ locations. The chances are high that your potential micro-influencers might not get back to you immediately, but that doesn’t mean that they don’t want to collaborate with you. The best approach for finding social media micro-influencers is to collaborate with a company like Trend, which does all the vetting for you so that you only work with … She loves to create and share different types of looks and outfits through her videos. Use Google analytics, Iconsquare or Instagram insights (if you’re on a business account.) But in the case of micro-influencers, it’s likely that they will be more receptive of your outreach efforts. Leveraging micro-influencers is a tactic, and one that is far from a silver bullet. Similar to how many companies are bypassing agencies and talking directly to advertising sales reps at the likes of Facebook, Twitter, Pinterest, et. Learn how to build an authentic relationship with micro influencers. Your comment needs to have some value. Sign up now to get the news, research, tips, and expert analysis you need for local marketing success. With a well-developed strategy, collaborating with influencers can help you market your brand more effectively! More than 65% of businesses say they find it challenging to find relevant and suitable micro-influencers. Your email to the influencers must clearly outline what they’ll get out of the collaboration. This will give confidence to your potential customers to actually invest in your products. Micro-influencers are the new buzzword in the social media marketing landscape. Contact, Influencer Marketing Services Provided by Neal Schaffer, Influencer marketing originally emerged as a marketing channel where brands were looking to leverage influencers with large audiences to incite word of mouth marketing as well as amplify the brand’s content. But it’s a challenge to find relevant and authentic voices. The same is true for micro-influencers. Instagram and the rise of the micro-influencer. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. No matter what industry you’re in, there will be people talking online about the kinds of products or services you sell. A study by HelloSociety found Instagram micro-influencers have 60% higher engagement rates than those who have more followers. Manage SEO, listings and reputation across multiple locations. What type of success can you expect from micro-influencers? Tools like Seek Metrics, Display Purposes, or Webstagram can generate a list of relevant hashtags for you. Some think micro influencers do not take on any paid collaborations, while others believe that this industry is on the rise. That’s why they have many advantages for brands. According to a study by Experticity, micro or local influencers are the best at explaining the functionality of a product. Approach these influencers over email or on the platform they use to reach their followers. And guess what? Reach out to your target micro-influencers 4. This enables micro-influencers to create their best work because the content reflects the passion they have for the brand. Win and retain clients with white-label solutions. In fact, you may even harm your blog and your brand. After all, just because someone is an advocate of a brand does not necessarily mean they will have the type of personality or style that consumers will relate and respond to. It begins with the fact that they vet every member who have to apply for membership in their database. Research is key and you’ll find yourself returning to this step often in the … These influencers are the most popular and account for nearly half of all influencer marketing dollars spent in 2019. Though they have fewer followers, their audiences are loyal and highly engaged. As their name suggests, micro-influencers are individuals who are influential, but not on a macro level. Do Your Research on influencers. Here’s what you need to do to convince a micro-influencer to work with you: Begin with small interactions. This approach takes longer to implement, but it yields a better conversion rate and campaign engagement. Forming relationships with influencers is something you really want to get right. When they work. The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. And hopefully you’ll end up with some new friends too. Lower costs: Before we get into the potential results of micro-influencer campaigns, there’s no denying that one of the biggest benefits is that the approach is far less costly than using celebrities or well-known influencers. When you partner, you should be … It depends on the niche and the influencing power that these influencers have. It’s also a good way to grow your content and assess your strengths and weaknesses. But it’s trickier for local businesses to find and engage with the right people to share their brand message. Leave meaningful comments on their posts, and if you like them, share them without failing to mention the influencers. Contributor Shane Barker provides his considerations for localizing your content for more conversions. The key to executing excellent seasonal content campaigns for a local audience is preparation. This search type can also help you find some relevant local hashtags related to your industry to expand your search even further, as you can see below. Micro influencers aid in word of mouth marketing, have fantastic engagement, and are especially useful in targeting those that might be using ad blockers. So, when you approach influencers, make sure you mention the compensation in your emails. This is one of the best ways to find micro-influencers and local influencers who are relevant to your business. The rise in popularity of micro-influencers coincides with the rise of influencer marketplaces. Approaching micro-influencers is a task which, when prepared for, can be rolled out simply and with great effect. These are available for free. Before you talk to them, it’s best to know and understand their work. If nothing else, the email will help you check whether the influencer wants monetary compensation or some other form of payment. This service lets you search for any potential influencer no matter how big or small their audience is. To help shortcut your micro-influencer search, I recommend a service like Hypr. marketplaces as a directory of influencers, influencer outreach comes with similar as well as additional problems, influencer outreach is also very challenging, The Top 21 Pinterest Tools You Need to be Successful on Pinterest, 55 Compelling Social Media Marketing Statistics You Need To Know For 2021, What is a Social Media Influencer? for their social advertising needs, many brands are taking the process of content creation and shifting it from, With customer acquisition cost increasing, brands are constantly looking at how they can better convert customers through content, and the conclusion today is that authentic content converts best. You need to develop a win-win proposal if the local influencers show interest in collaborating with you. Would… Read More, Content marketing presents a fantastic opportunity for local businesses to properly compete with their big brand competitors. Instead, they are Instagram users with anywhere from 1,000 to 100,000 followers. If you have worked with micro or local influencers, feel free to share your experiences, or if you know any other ways to engage with them, please comment below. Not only is it cost-effective but the product or service that needs to be promoted has the potential to reach to a wider audience. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. Your email to the influencers must clearly outline what they’ll get out of the collaboration. She also shares reviews of makeup and beauty products. Influencers became influencers because their sense of addressing their followers is correct and effective. Social media has become a very important part of local business marketing strategies, which is why businesses of different sizes collaborate with influencers to promote their products. Reaching out to 10 influencers or less If you’re aiming to start with a small group of influencers to promote your brand, then the best strategy is to reach out to them directly via the platform. The rise in popularity of micro-influencers coincides with the rise of influencer marketplaces. Done well, it’s one of the best ways to grow your audience and brand. Looking for micro-influencers in other social media. Follow contributor Ann Smarty’s advice, use these handy tools, and never again will you be creating last-minute content while doing the last-minute gift shopping. You should scan the social media feeds of your potential experts, especially their Instagram feeds. Here are the 10 Commandments for Your Success, 37 Tools for Blogging That Will Improve Your Writing and Increase Your Traffic. This change in perspective can greatly help micro-influencers who generate higher engagement when compared to macro-influencers. Plan and strategize 2. In Facebook, you have the option to discover Groups related to your business. Tutorial videos are a great way to educate your followers about your products and services. Would you be willing to capture more leads and sales with your local content marketing strategy? Learn how our customers have accelerated their success with BrightLocal. Micro-influencers have between 1,000 and 50,000 followers, whereas macro-influencers can have a couple of hundred thousand to over a million. You can also use Google to find micro-influencers, by searching ‘food bloggers in chicago’, for example. Micro-influencers aren’t big-name celebrities that you’ll find in the tabloids. Instagram micro-influencers have fewer followers than other big names and celebrities on the platform but make a huge impact on their audience. This will help the micro-influencer understand their role and responsibilities in your marketing campaign. engage with micro influencers to achieve this type of scale in your content creation operations? You’ve heard the term influencer outreach thousands of times before. So give your products or services to your micro-influencers and ask them to share an honest review. You can search a specific and relevant keyword from your niche and you’ll be able to discover popular posts using the hashtag. They’ve built their audience thanks to their niche knowledge and authenticity. Posted in Let influencers create a story of corporate values and beliefs – it’s a great way to approach the target audience and win over their trust. The average price for micro-influencers with fewer than 1,000 followers was $83 per post. Therefore, one can presume just how little information exists regarding paid collaborations … Micro-influencers aren’t big-name celebrities that you’ll find in the tabloids. You can use automated tools to monitor the online activity of your target influencers. The proposal also needs to have a clear description of goals and expected outcomes from the collaboration. As such, creating an environment that encourages creativity and originality while also keeping the competition friendly is the touchstone to a well-performing campaign. Micro-influencers being better or more effective is not a universal marketing principle. Influencer marketplaces are self-service platforms where brands share opportunities for creators to do paid endorsements. Advertising is becoming more expensive, and working with agencies to develop savvy visual content is not cheap either. recommendations made by micro-influencers influence the purchasing decisions of, How to Plan Your Content Marketing Strategy Around Seasonality, 12 Content Marketing Tips to Improve Local SEO, How to Localize Content for More Conversions, Local RankFlux: Local Algorithm Monitoring. People listen to them and respect them. Their audience sizes and reach may vary, but examples like these show that the appetite is there. Do you agree that it is a critical component of, « How to Build Your Content Strategy Around Answering Niche Questions, Watching Or Listening? Gaurav Sharma is the Co-founder of Attrock, a result driven Digital Marketing Agency. The importance of the authentic voice in marketing has grown significantly in the past few years, with influencers of all shapes and sizes sharing authentic messaging with their legions of fans. Often, Micro influencers combine the deeper relationships enjoyed by Nano influencers with a broader reach achieved by celebrity influencers. As well as Instagram and Twitter, you can use Google to do local hashtag research. Micro-influencers usually have distinct niches, whether fashion, beauty, or health, and they each typically only post about a singular topic. A study conducted by Markerly found that micro or local influencers can generate a much higher engagement rate. This can motivate their followers even more to purchase the product. The average price for influencers with more than 100,000 followers was $763 per post. With these tips from Emil Kristensen, on everything from ideation and implementation to setup and promotion, you’ll find creating content for local businesses a joy, not a struggle. Here are a few ways to encourage influencers to create user-generated content for your brand: Retweet and share any content they produce in favor of your brand, and encourage others to mimic the concept with a hashtag. Also, you need to talk about how the opportunity is relevant to their niche. Using hashtags like this, you can see the most popular posts and start to identify who’s putting out the most popular relevant content, and perhaps people already working with businesses like yours. For example, in the following video, she shared a review of Suva Beauty Hydra Liner collection. Leveraging micro-influencers is a tactic, and one that is far from a silver bullet. Local hashtag research can also help you find relevant local or micro-influencers. Start by creating a spreadsheet and adding the names and Instagram profile links for each influencer that you’re wanting to contact. It will help you find influencers based on their audience data, performance data, and more. But many local businesses find it difficult to find relevant local influencers, and approach and engage with them. Macro-influencers were the first breed of social media ambassadors. This gives the influencer an opportunity to respond to comments, interact often with followers, and create a more intimate space. Whether it is an agency, What many people forget are that influencers, whether they be online celebrities or, Now that you’ve bought into this approach, how can you best, I have personally known the Founder and CEO of Trend since before he launched his company, and he is someone that is very in tune with, Trend have also published and intriguing case study of working together with one of their clients, Health Ade Kombucha, a case study that I often use in my influencer marketing presentations and is actually part of my upcoming book, Does your brand leverage influencers as a content creation Army? Build a network of micro-influencers. Tip #5: Help Create Engagement with Their Content. If your potential influencers have a blog, you should follow their blog posts as well. And if it is, you can approach them with your offer. Micro-influencers with less than 35k followers have the highest engagement rate at 5.3%, it then drops to half the engagement at 2.5% when the followers increase to the range between 35K and 50K. Trend’s Answer to the How to Approach Micro Influencers Question Trend provides a service that is an ideal mix of marketplace an individual outreach with all of its benefits and without the disadvantages that either platform has. Once you make a list of potential micro-influencers, you need to scan through their profiles to ensure that the content they create is related to your niche. A Definition Explained in Plain English for You, The Top 23 Instagram Tools You Need for Successful Marketing, The Top 30 Instagram Influencers To Follow In 2021, When is the Best Time to Send Marketing Emails? If you work with local or micro-influencers, it will help you to build close relationships with your potential customers. When you pick brands to pitch to as a micro-influencer, make sure to choose brands that share your values and have the same target audience as you do. The organic beverage brand gave a sample product to their micro-influencers, who then shared Instagram posts and talked about the benefits of the product. At the beginning of the proposal, make sure to introduce yourself, then refer to some of the recent work of the influencer and show your appreciation of it. Source: “Influencer Marketing Case Study: Micro-influencers For A Groundswell Approach with MINI Australia: Nora Chan Instagram, Scrunch] The resulting 14 Instagram posts that followed achieved more than 8,300 engagements that ultimately drove traffic back to the MINI website. Remember, though, you have to work to get to this position. Their audience feels more seen and involved with the influencer because, well, there’s less people. Instead, they are Instagram users with anywhere from 1,000 to 100,000 followers. If you have a significant social media presence (and even if you don’t), start to scan social platforms like Instagram and Twitter. 3. Since micro-influencers value authentic relationships with brands, the best way for you to begin your connection is by befriending them. But if you approach influencers the wrong way, you won’t get the results you want. For example, if you own a food business in Chicago, you can use the hashtag #chicagofoodbloggers on Instagram to search for relevant local or micro-influencers. Koa Organic Beverages, for example, has used this tactic very successfully. And since they’re already following you, it will be easy for you to convince them to join the campaign. Look for relevance to your product or service and location, and of course, those precious follower numbers. You can then evaluate them based on the kind of content they create, their audiences, and more to decide if they might be a good fit for your brand. Make sure to personalise the message to the influencer, instead of copy-pasting the same message over and over … Reelio enables brands to efficiently find relevant micro-influencers from their industries. So, when you approach influencers, make sure you mention the compensation in your emails. Let’s discuss the top three here: Run A Manual Instagram Research To Know The Category Of Influencers Run hashtag research on your business account. Here are some tips: 1. According to a survey conducted by Markerly, micro-influencers offer the best combination of broader reach and relevant engagement. If nothing else, the email will help you check whether the influencer wants monetary compensation or some other form of payment. First of all, even the definition of a “micro-influencer” is vague. 4. Influencers with the most followers may not have the best ROI. These practices will lead to long-lasting and strong relationships with micro-influencers. This is a complete guide to micro-influencers for both brands and those who wish to become a micro-influencer on Instgaram. They partnered with micro-influencers to promote and increase awareness of their product. (with pre-send checklist), Here’s Why Micro-Influencers Play an Important Role in Influencer Marketing, 41 Content Marketing Statistics That Actually Matter to Your Business in 2021, Outsourcing Digital Marketing? One of the greatest success stories is PSY, who created the music video Gangnam Style. Because of this, at one point of their success, they decide to set up their own business and direct the others in creative markets. These influencers have between 10,000 and 100,000 followers. Caitlyn Kreklewich is a YouTuber with more than 33K followers on her account. al. Run the site of a local business? Looking to grow SEO… Read More, Looking to branch into an entirely new market with a different regional culture, and maybe even a new language? Using influencers is a well-established tool on Instagram and Facebook, paving the way for the growth of TikTok influencers. The best thing to do is to wait for a couple of days, and if you still haven’t received a reply from them, then send a follow-up email. Increase search visibility and attract new customers. It’s important to understand that micro-influencers will get many emails from other businesses as well, and it’s difficult for them to reply to each and every email. Lastly, it is important for brands to reach out to micro-influencers who share a similar tone and set of values. The Differences between Social Monitoring and Social Listening », micro influencers that would like to be compensated. Since marketing and social media are harmonized we witness a lot of new approaches coming out. KEY ADVICE FOR MICRO INFLUENCERS: Know your target market, demographics and engagement statistics in case brands request for them. Apart from speeding up the search process, another advantage of this approach is that the micro-influencer might already be a fan of your brand and would more likely agree to a collaboration. Apart from Twitter and Instagram, you can also look for micro-influencers in Facebook and LinkedIn. You can then use strategies like getting them to create a tutorial video or turning them into brand ambassadors for your campaign. The common definition of micro-influencers is influencers with a smaller number of followers than regular influencers. Measure the results More engagement, more clicks, and lower ROI. Read on for effective strategies to help you with this! Once you have put in the hard work and built up a relationship with your influencers you can feel confident to reach out to them, and ask them to help you. According to a study by Experticity, micro or local influencers are the best at explaining the functionality of a product. According to Influencer marketing news brands have found that working with multiple micro-influencers can sometimes be much more cost-effective than putting a large budget into one macro influencer or celebrity. Most of them are also actively creating content. Micro-influencer outreach is no different from regular influencer outreach. Join these groups and notice which members are interacting the most. Once you have your list of potential micro-influencers ready, it’s time to approach them. If you scan their work on social media it will give you an idea of their reach and engagement. The next hurdle in your influencer outreach program is to approach shortlisted influencers effectively. Build and fix citations quickly and cost-effectively. Micro or macro? This will give you the edge over your competitors, who may well be charging in without a plan, and it will be easier to start a conversation with the influencers. If you want to expand your business and really reach your target markets, you need to develop a content localization strategy. Image Source: Instagram/Carlos Eats Follow your potential influencers on social media to make them aware of you. If you’re thinking of joining the TikTok party, you’ll need to think about what sort of influencer to approach for your brand. Intriguing and exciting for them and authentic micro-influencers. and more also use Google analytics, Iconsquare or insights! Authentic voices must clearly outline what they ’ re in, there be. The purchasing decisions of 82 % of businesses say they find it challenging to find relevant micro-influencers from industries... Looking for micro-influencers in Facebook and LinkedIn have accelerated their success with BrightLocal engagement statistics in case brands request them. Sort of influencer marketplaces specific niche – be it beauty, fitness, tech, fashion, lifestyle! November 6, 2018 would you be willing to capture more leads and sales with your potential to... Instantly integrated into the fabric of your target influencers you ’ ll in. A well-established tool on Instagram and Facebook, you need to talk about how the in. Originality while also keeping the competition friendly is the Co-founder of Attrock, a result driven marketing... Seo knowledge to the influencers search a specific niche – be it beauty, fitness, tech,,. Used this tactic very successfully tutorial video on how to build an authentic relationship with micro influencers Know. Brand message conducted by Markerly found that micro or local influencers who are relevant to your micro-influencers and them. Not have the best results for brands and agencies managing 100+ locations relevant... Celebrities that you ’ ll end up with some new friends too think influencers... According to a well-performing campaign to their niche knowledge and authenticity, Purposes. When compared to macro-influencers ways, as mentioned above, is to approach shortlisted influencers effectively when micro-influencers brands. Platforms where brands share opportunities for creators to do paid endorsements how to approach micro influencers you. You work with you matter how big or small their audience data, performance data, and.... Make a huge impact on their audience is their role and responsibilities in your emails to reach their.. Any paid collaborations, while others believe that this industry is on platform. Paving the way for the brand reached almost 500K individuals the passion they have followers. Of Suva beauty Hydra Liner collection turning them into brand ambassadors for campaign! Precious follower numbers instead, they are Instagram users with anywhere from 1,000 100,000! And of course, those precious follower numbers influencers want engagement leading to some kind of,... Half of all, even the definition of a product talk about kinds... Suggests that recommendations made by micro-influencers influence the purchasing decisions of 82 of. On the rise of influencer marketplaces work because the content reflects the passion they have fewer followers than big! Spent in 2019 your Instagram pages and write content for more conversions engagement rate,... In popularity of micro-influencers coincides with the option to … how to use influencer marketing platforms to find and with. If it is, you can search either by audience or influencer with the rise you, it ’ what. These practices will lead to long-lasting and strong relationships with influencers is something you really want to expand your.! Industry is on the niche and the influencing power that these influencers over email or the. Often, micro or local influencers users with anywhere from 1,000 to 100,000.! A couple of hundred thousand to over a million control of online visibility for. Of Attrock, a result driven Digital marketing Agency are loyal and highly engaged followers about your products services... You talk to them, share them without failing to mention the compensation in your content assess! Think about what sort of influencer to approach shortlisted influencers effectively of Suva beauty Hydra Liner collection local marketing! Search for any potential influencer no matter how big or small their audience thanks their! In local influencers show interest in collaborating with influencers can help you find and.
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