Often brands sign up to sponsor events to achieve sales and marketing goals, or brand visibility. If the responses are good and event ROI was high, you could also use these answers as proof demonstrating to future sponsors your sponsorship opportunities are a great investment. We’ve all been to an event where the session ran out of time leaving nothing for discussion, and quite frankly, it’s a letdown. By keeping the question opened ended it will help educate you on exactly what the sponsors found valuable. It’s best to include a mix of all three in your post-event survey. Your team will be intimately familiar with the cogs of your event. At the end of an event, no matter how wonderful the experience, attendees do not want to fill out a pages-long survey. That said, just be mindful of how many questions you ask. This question will give you a good idea of if your sponsorship packages were valuable or not. For example “How would you rate working with our production team and virtual platform?”. What are some aspects we can improve upon for next year? Use this question before the event to make schedule adjustments or other tweaks that magnify the most coveted aspects of the experience. Why did you choose to attend our event and … The best way to know if your event met its goal is to ask them. If volunteers are willing to come back again then you know you’ve thrown a great event. Get inside the minds of your attendees and other stakeholders with these 37 must-ask event survey questions. If attendees can’t find parts of the event due to a poor navigation design, they won’t be able to experience the event in full. While you can include it in the mid-event survey questions, putting this question in the post event survey will work as well. For your post-event evaluations, we recommend including the following questions: Whether you’re planning an event, responding to feedback in real time, or hoping to improve based on post-event feedback, follow these guidelines for an easy way to make surveying an integral part of your success. Contact event support. Your virtual platform can make or break your event. With the help of event survey tools you can get to the core of the question “how do I know if my event was successful?” and see if your event was a success. This one is very important because it reveals how enthusiastic the survey participant really is about your event. Small Staff Chatter. But when you’re sending out post-event evaluation questions to understand how an event went right and wrong, the familiar pattern above becomes a huge obstacle! Generally you want to know why they decided to attend the event, what sessions or part of the event did they enjoy most, and what problems or bad experiences did they have. But that then begs the question: What should you ask your attendees? The main objective of this question is to find out where attendees first heard about your event. July 14, 2016 2. If you don’t connect the event evaluation to the greater objective or plan, the event itself can feel isolated and unnecessary. Asking this question will even help you learn and make connections between how your event can (and should) support the company as a whole. Surveys can be effective tools for virtual events – be sure to align your survey questions to your overall goals, make it easy and convenient for event attendees to complete it and properly follow up on the feedback delivered. Be sure to have a text box along with the NPS rating so participants can elaborate on their experiences. How do you know if your event was a success? 7 questions to ask your event attendees 1. Your attendees are engaged, they’ve either asked questions and are waiting to hear them answered, or are ready to participate in Q&A. The score is measured on a scale of 1 to 10 can be calculated by answering the question, “how likely is it that you would recommend this event to your colleagues and friends?” This question is a warm-up for the following. These questions relate to the overall event experience for attendees. Successful event strategies depend on stakeholder satisfaction and event surveys are one of the best ways to measure this. Attendee satisfaction is one of the key indicators that people will come back to your events. This question serves as a catchall for any additional feedback. This question will gauge if any improvements need to be made in the next iterations. Live polling is a fun way to get feedback in real time and keep your attendees engaged and connected. Based on SurveyMonkey data from thousands of organizations, here are the top five event survey questions event creators should ask. You can send surveys to participants before, during, or after the event, and they are often shared digitally. Post-event surveys highlight the wins and losses and offer an opportunity to re-engage with attendees in future events. Keep a list of each point and find themes and popular responses to prioritize popular experiences next year. What was the best part of today's event for you? Don’t worry—it’s one you can overcome. Overall, how would you rate the event? That comes out to just over 13 minutes. Public events like fundraisers, store openings, and trade shows help your organization reach people outside your immediate circle. That’s why tools like event surveys and event evaluations are critical for measuring attendee satisfaction. Overall, how would you rate the event? This one requires no guesswork. Event attendees can feel incredibly busy bouncing between so many sessions - but it's important that you gather feedback while the content is fresh on their mind. This event survey question can illuminate areas where your event platform or registration software may not be a user-friendly experience and causes frustration with attendees. Ask attendees what they want to see and design your next event with their feedback in mind. Keep track of each point and tally the number of times it was mentioned. You hear us talk a LOT about the importance of post-event surveys - and we stand by that. Want more tips for making the most of your organization’s event? Generally speaking, it’s often hard for anyone to gauge their own assumptions about an experience until it is over, which is why including this question along with a prompt to further explain their answer is often more insightful than simply checking yes or no. For in-person events, speakers are the most concerned with the elements of the venue that either enhance or detract from their presentation. How about sponsors? New York's Favorite Kids Party Entertainment. Your post-event survey can be a launching point for ideas for your next event. You may find some surprising insights for the next time you plan an event. The longer your survey is, the less likely people are to complete it. The key purpose of a post-event survey is to garner your event’s success rate and measure your Net Promoter Score (NPS), which indicates how much value your event brought to event attendees. To create a great sponsor partnership, you need to ensure the event audience is relevant to sponsors. To have a successful event team experience you must have clear roles and responsibilities. How did you fin… Contact event support. Zooming back out again, employees should consider how the actions of the marketing department directly affect their greater purpose in the company. | Kick off your survey with an easy multiple-choice question that gauges attendees’ overall experience. You can choose a template with pre-set questions , but to make it as insightful as possible, it’s best to tailor it to be specific to your event. Eventbrite’s integration with online survey platform Survey Monkey makes it super-easy to send a post-event survey to all of your attendees. The worst time to first mention a survey is in an email when the webinar concludes. When you need a straightforward yes-or-no answer, this is the way to go. The wrong questions turn your event surveys into just another tedious, ineffective task on your to-do list. Event staff and volunteers are a crucial element to a successful event. Pre-event surveys can help your prepare for an upcoming event, while post-event survey questions help you improve your future events. Make sure to tie your event back into your main mission statement by asking employees to directly reflect on the impact it has had on what they’re trying to accomplish at this moment in time. Did the event meet your expectations? You hear us talk a LOT about the importance of post-event surveys - and we stand by that. Read on to see 37 great event survey questions and how they can help you better evaluate your event. Questions asked in post-event surveys certainly help a business make its upcoming events much better. Here are some sample event survey questions that we’ll cover in this post: Are you likely to participate in one of our events in the future? Now it’s time to craft and send the post virtual event survey. And because all of these factors are within your control, the changes will be easy to make and measure in the future. It’s a great way to get honest and accurate feedback. Some of the best surveys only include 5-6 questions. Loyal attendees are proof that your event is ticking the right boxes for your target demographic. You can modify this question for virtual and hybrid events as well. Similar to attendees, your volunteers often represent the backbone of your event. If virtual events are new to you, you’re in luck: there are several ways to find out if your event was successful to learn how to improve it. 2. Question … Success at a virtual event goes hand-in-hand with how easily attendees can navigate the experience. Many speakers are presenting from their homes which leaves room for poor internet connections, bad audio quality, or less than stellar backgrounds. Making sure your speakers and sessions were interesting and valuable is a top priority to ensure attendees were satisfied with the experience. It’s filled with best practices for before, during, and after your event. Whether your goal is to build a case for pitching event sponsors, to create a great virtual event experience, or to improve attendee experience on the fly, event surveys lift the curtain and give organizers insight into how attendees really feel. By asking fellow employees to put the benefits into their own words it reinforces their positive experience at the event and secures its slot in the marketing budget for next year. Knowing what worked and what is worth repeating saves you time when producing your next event. We realize putting together a post-event survey takes time (which you likely don’t have a lot of), so to help you out, we’ve put together nine questions you NEED to ask your attendees (plus, how to structure those individual questions). What do your attendees think about your event? If roles aren’t clear it can lead to problems and miscommunications that impact the execution of your event. Speakers are often very involved in their own communities and networks and surround themselves with pros in their field. 2. Are they likely to support your event next year? Make sure to give your sponsors plenty of data to help them track ROI and make sure their event sponsorship made an impact. When crafting your survey, post-event questions should align with your mainstage content outline. Here ar… Take a look at these post-survey questions you need to ask to improve your future events. New to hosting online events? Asking this question allows you to find out how attendees felt about the overall virtual experience. Bonus Tip: According to our Event Marketing Report, 54% of event marketers have trouble showing event ROI to key decision-makers. If a speaker answers no, be sure to personally follow up with them to get more information, not only will they feel heard but you will gain invaluable insight into how to create a better experience next time. A best practice in event surveys is to start off more general and get more granular towards the end. You’ll also want to start with a broad question like this one because it will help them think critically about the details in the following points. hbspt.cta._relativeUrls=true;hbspt.cta.load(161031, '0d210ff3-9428-498c-b1c4-715f2659776d', {}); Selecting the Right Association Management System, Membership Management for Small-Staff Associations, The Ultimate Guide to Membership Management, Chamber of Commerce Operations Made Simple, Getting the Most Out of Your Chamber’s Online Directory, 3495 Piedmont Rd NE, Building 11 Suite 800, Atlanta, GA 30305, Set up automated invoicing and payment collection, Increase member companies, save time, generate revenue, Foster relationships, grow membership, save time, and boost revenue, Enhance organizational excellence and efficiency, Deliver alumni events and educational seminars with ease, Manage member and prospect data and engagement with robust database and communication tools, Deliver content virtually to support professional development, Be the destination for job-hunters and employers in your association's or chamber's industries, Create seamless experiences for attendees, from registration to event apps, Host a virtual event with ease from start to finish with our virtual events tools, Member Websites & Content Management Systems, Keep your members up-to-date and your organization looking its best, Get expert insight to make the most of MemberClicks, Stay up-to-date on the latest product features and enhancements. This survey will help you gather valuable insight from participants about their experiences, what your team can improve, and what they’d like to see for the next event. Event Evaluation Questions. Open-ended questions allow participants to give you feedback on anything your event survey may not have covered. It’s a good starting point for the questions that follow and allows you to get the big picture idea of how the event went in general and if it met expectations. Use the information you gather from this event survey question to see what marketing channels are working the best for your event, and where you need to improve. Make sure to include a prompt with room to add more in case participants wish to elaborate. Our event survey tips and examples are designed to help you collect feedback and draw meaningful conclusions for your next event. Post-event surveys can tell you exactly what attendees, sponsors, and stakeholders loved about your event and what you can do to make it even better next time. Include as an optional question on registration forms or in a post-registration survey. Every attendee has a unique experience, so it is essential to understand every individual’s opinion. Post-event Survey Questions. Multi-day events present a unique opportunity to improve your event before it’s even over. No audio? Questions like this allow you to narrow in on those experiences while planning your next event. Thank attendees for coming to your event, and briefly ask them to fill out your survey. How the issue is resolved will leave a lasting impression. You should have a feel about how many questions to include in your survey based on your attendees and type of event. We realize putting together a post-event survey takes time (which you likely don’t have a lot of), so to help you out, we’ve put together nine questions you NEED to ask your attendees (plus, how to structure those individual questions). Any event’s goal is to meet the needs of its attendees. This is a check to see if your content landed with your attendees the way you intended for it to. Ideally, all of your sponsors and partners would love to do the event every year. That said, just be mindful of. Post-event surveys can tell you exactly what attendees, sponsors, and stakeholders loved about your event and what you can do to make it even better next time. In this post, we’ll indicate whether each question functions best as an NPS question, Yes-no question, or open-ended qualitative question. Event surveys are questionnaires designed to collect feedback from your attendees and can include a combination of multiple-choice and open-ended questions. Incorporating a question like this in your virtual event survey is a great way to end your survey. It’s hard to say exactly how well an event went when you only have your own personal experience to guide you. Yes/no questions. Plan your survey accordingly. No matter if you have live chat, email, or a knowledge base this question will help give you insight into if your current tech support system is working or not. By asking your speakers if they felt they had the information needed to successfully present you can identify strengths and weaknesses in your speaker preparation. Attendees may have suggestions and interesting perspectives you otherwise wouldn’t have known. ... but the more you treat them like an in-person event, the better. For example, a weekend event with several speakers and sessions will warrant more questions than a two-hour event. If attendees weren’t satisfied, do an AV audit and identify areas of improvement, then relay that information to speakers and presenters the following event. The longer your survey is, the less likely people are to complete it. Tips and tricks delivered straight into your inbox! Survey questions like this one are pretty straightforward. You hear us talk a LOT about the importance of post-event surveys - and we stand by that. eBooks, checklists, and more to help your organization thrive, Event Feedback: 9 Questions You NEED to Ask Your Attendees. Whether your goal is to build a case for pitching event sponsors, to create a great virtual event experience, or to improve attendee experience on the fly, event surveys lift the curtain and give organizers insight into how attendees really feel. Instead, show them how much you value their opinion and display those changes at your next event. Gauging Interest in Live Events “Has anyone sent a pre-event survey to attendees to see what the interest level is for live events versus hybrid and/or virtual events?” Event engagement is so much more than selling tickets. Remember to address any concerns or negative feedback personally and do your best to apply the feedback for the following days. Plus, it’s free! How satisfied were you with the event? Question Type: NPS Similar to the opening question on the attendee virtual event survey, this question shows that you value your sponsors and exhibitors’ opinions. After you wrap up a big webinar, webcast, or online event, it’s tempting to sit back and relish in the success of the event.But your work isn’t over yet! While you may already know their goals, you might not know what they were expecting from this event. In our Virtual Benchmarks Report, we found the average virtual attendee only watches 68% of a virtual session that is 20 minutes or longer. 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